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	<title>Launchismo</title>
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	<link>http://www.launchismo.com</link>
	<description>Marketing services for new companies, new products &#38; new times</description>
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		<title>Do you have a mobile strategy yet?</title>
		<link>http://www.launchismo.com/264/</link>
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		<pubDate>Fri, 09 Mar 2012 00:25:06 +0000</pubDate>
		<dc:creator>Schuyler</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Launchpad]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[mobile device delivery]]></category>
		<category><![CDATA[mobile strategy]]></category>
		<category><![CDATA[think mobile]]></category>

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		<description><![CDATA[ If the answer is no, it’s time to get real. Next year’s device won’t look like this one, but it will look even less like the laptops and desktops you’re creating your new website for. Doing that guarantees that by the time it’s built, your content will be dying and your website obsolete. You need...]]></description>
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		<title>Book Review: Sparling Writes the Best Losers</title>
		<link>http://www.launchismo.com/book-review-sparling-writes-the-best-losers/</link>
		<comments>http://www.launchismo.com/book-review-sparling-writes-the-best-losers/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 22:54:26 +0000</pubDate>
		<dc:creator>Joyce</dc:creator>
				<category><![CDATA[Launchpad]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Sparling]]></category>
		<category><![CDATA[wire to wire]]></category>

		<guid isPermaLink="false">http://www.launchismo.com/?p=238</guid>
		<description><![CDATA[America is too diverse and American culture too fast evolving to produce A Great American Novel. I do believe, though, in an Essential American Shelf, as long as it needs to be to hold all the voices that speak artfully, truthfully and with compassion about their chosen hunk of psycho-social real estate. Scott Sparling’s Wire...]]></description>
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		<title>Feature Blindness</title>
		<link>http://www.launchismo.com/feature-blindness/</link>
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		<pubDate>Wed, 14 Sep 2011 22:18:19 +0000</pubDate>
		<dc:creator>Schuyler</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MRD]]></category>
		<category><![CDATA[PRD]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://www.launchismo.com/?p=228</guid>
		<description><![CDATA[In the looped cycle of activities that bring a new product to market, falling in love with your features is a serious occupational hazard. Even teams that start with clear market requirements can get so seduced by what they’ve made that they forget why they made it and even who they made it for. The...]]></description>
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		<title>Who&#039;s talking?</title>
		<link>http://www.launchismo.com/whos-talking/</link>
		<comments>http://www.launchismo.com/whos-talking/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 21:54:47 +0000</pubDate>
		<dc:creator>Schuyler</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[active voice]]></category>
		<category><![CDATA[tone]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.launchismo.com/?p=207</guid>
		<description><![CDATA[The difficulties arise when you ask them how they want to sound. That’s where voice comes in.]]></description>
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		<title>What Color Is Business?</title>
		<link>http://www.launchismo.com/what-color-is-business/</link>
		<comments>http://www.launchismo.com/what-color-is-business/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 03:19:38 +0000</pubDate>
		<dc:creator>Joyce</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[ethnic stereotypes]]></category>
		<category><![CDATA[global business]]></category>
		<category><![CDATA[the power of visuals]]></category>

		<guid isPermaLink="false">http://www.launchismo.com/?p=196</guid>
		<description><![CDATA[We were thrilled when one of our all-time favorite illustrators, Mark Zingarelli, agreed to “draw” our value proposition for the Launchismo website.  At a glance, Mark’s first draft was awesome…..but. It took us a little while to figure out the nature of that “but.” It was this:  the blue eyed strawberry blondes in the cartoon...]]></description>
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		<title>The Post-Recession Relaunch</title>
		<link>http://www.launchismo.com/post-recession-relaunch/</link>
		<comments>http://www.launchismo.com/post-recession-relaunch/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 17:07:49 +0000</pubDate>
		<dc:creator>Schuyler</dc:creator>
				<category><![CDATA[Launchpad]]></category>

		<guid isPermaLink="false">http://www.launchismo.com/?p=1</guid>
		<description><![CDATA[Eighteen months ago, you knew all about your business. You knew your customer, you knew your market, you knew your competition. You knew what people expected from you and what they were willing to pay for it. You knew what you had to offer and why it mattered.  You knew how to sell it. The...]]></description>
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